Apartments.com Movin’ On Up Super Bowl Campaign
Lead social and digital activations to bring to life the Super Bowl campaign for Apartments.com. From social posts, to working with social media music influencers to get the song in people's heads before the ad ran on the Super Bowl to a Choircast that narrated the Super Bowl Game in funny and melodic ways. It got 326,000 views considering, which is amazing considering Super Bowl saturation.
Awards & Press:
Led two social teams to bring to life the Apartments.com campaign on social.
Apartments.com Phase II Redesign
I also Art Directed the look for phase II of the campaign. Inspired by the work of James Turrell. Best of all, I got to Art Direct Jeff Goldblum on a photoshoot, Ian Malcolm himself. Life finds a way.
Google+ and Google Ads
Back when Google was only a search engine, got to work on launching their new products. Art directed my first tv spot "Circles" and used my drawing skills to illustrate these ads that were recognized on Communication Arts.